Society glamorizes weight loss, but the opportunity to transform care will be grounded in weight management. What most people may not realize is that obesity is not a life choice or simply about willpower. With more than 90 years of driving change for people living with chronic diseases and a mission to discover, develop, and deliver better medicines, Novo Nordisk is well placed to transform treatment for people living with obesity, guided by rich insights and taking the time to recognize that this can only be achieved by acknowledging that mindsets do not change overnight.