Measurement approaches that link social and business results are vital to unlocking shared value for companies and scalable solutions to social problems. Effectively measuring shared value starts with a well-developed shared value strategy. To develop such a strategy, companies must identify key social issues to focus on, plan the relevant business activities involved, and model anticipated business and social benefits relative to projected costs. Shared value measurement, in turn, assesses progress and results, generating actionable data and insights to refine shared value strategies.
