Blog

Point of View

  • Be a “Norms-Maker” If You Aspire to Be Purpose-Led

    Business today is reconnecting with its core purpose of addressing society’s needs in profitable ways. Some companies are forced into rethinking their “reason …

  • Delivering on the Promise of Purpose Beyond Profits

    Do you believe that companies should have a purpose beyond profits? If your answer is yes, you’re in the right place. Fortune’s fifth annual Change the World L…

  • Companies That Lead With Authentic, Ambitious Purpose Can Capture Value From Six Sources

    In response to pressure from employees, customers, and communities, hundreds of companies have announced a purpose. But upon closer examination, the vast major…

  • What Is Corporate Purpose? No, Let Me Rephrase That. What Is a Corporate Purpose Worth Having?

    Everyone is talking about purpose these days. Customers and employees are asking about it. Millennials are particularly insistent about seeing evidence of purp…

  • Leading with Purpose to Support Shared Value Performance

    These days, companies frequently talk about purpose as a way to engage society. Business leaders leverage a compelling purpose statement—a company’s fundamenta…

  • Cutting through the noise: A conversation on creating shared value and investors at Davos

    Today we met with 25 investors and corporate leaders in Davos to discuss the changes needed to get more investors to allocate resources to shared value compani…

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