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Point of View

  • Delivering on the Promise of Purpose Beyond Profits

    Do you believe that companies should have a purpose beyond profits? If your answer is yes, you’re in the right place. Fortune’s fifth annual Change the World L…

  • Companies That Lead With Authentic, Ambitious Purpose Can Capture Value From Six Sources

    In response to pressure from employees, customers, and communities, hundreds of companies have announced a purpose. But upon closer examination, the vast major…

  • What Is Corporate Purpose? No, Let Me Rephrase That. What Is a Corporate Purpose Worth Having?

    Everyone is talking about purpose these days. Customers and employees are asking about it. Millennials are particularly insistent about seeing evidence of purp…

  • Leading with Purpose to Support Shared Value Performance

    These days, companies frequently talk about purpose as a way to engage society. Business leaders leverage a compelling purpose statement—a company’s fundamenta…

  • Applaud the Changemakers Because Change is Hard

    These days there seems to be an ever-growing list of global challenges facing governments, civil society, businesses and citizens of the planet. From cybersecu…

  • Saving Business from Itself

    Greedy. Dishonest. Destructive. Exploitive.That’s how people describe corporate leaders today. The reputation of business hit an all-time low during the Great …

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