Claudia Lorenzo, Social Business Director for Coca-Cola Brazil, is responsible for developing strategies for the Base of the Pyramid and the strengthening of programs of that connects social and business impact. She is also Executive Director of Instituto Coca-Cola Brazil, where she leads social and environmental programs.
She is part of the Women Leadership Council, a global initiative from Coca-Cola that has the objective to accelerate the development of female talent to include them in roles of higher business impact and responsibility.
Recently, Claudia was nominated leader of 5by20 strategy for Latin America – the global strategy to empower 5million women by 2020, through Coca-Cola value chain. Claudia has worked for 21 years at Coca-Cola, where she has held leadership positions in Market Development and Business Strategies. She holds an MBA in Retail IBMEC and a degree in Journalism.