Insights into strategic cross-sector partnerships from CSR Asia and Prudence Foundation.

EXECUTIVE SUMMARY: This paper provides insights into four partnerships in which businesses contribute to addressing disaster preparedness, response and recovery needs in the Asia-Pacific region. These partnerships stand out as cross-sector collaborations that leverage the business sector’s comparative advantages in addressing key needs and limitations in the government and humanitarian sectors. The following partnerships are showcased in this paper:

Japan: A collaboration between the international development organisation Mercy Corps, the local NGO PlaNet Finance Japan and the Japanese cooperative financial institutions known as ‘Shinkin banks’. This partnership helped speed up the recovery of micro, small and medium-sized businesses in the aftermath of the 2011 Great East Japan earthquake and tsunami.

Philippines: The Philippine Disaster Resilience Foundation, a national level business-led platform that facilitates business engagement in disaster preparedness, recovery and rehabilitation.

Regional: SAFE STEPS, a public disaster awareness campaign developed in partnership by Prudence Foundation and Fox International Channels, which is being implemented across Asia through a diverse and growing group of distribution partners.

Global: A partnership to develop legal tools to facilitate international humanitarian assistance that was initiated by the International Federation of Red Cross and Red Crescent Societies and the international law ™rm Allen & Overy. The partnership involved other law  firms and drew on the expertise of multiple stakeholders through a global consultation process.

The common themes that emerged from these partnerships and that are discussed in this paper include:

  • accepting differences and the importance of common goals;
  • establishing a shared vision;
  • leveraging core competencies;
  • evaluating the effectiveness of the partnership; and
  • investing in sustainability, replicability and scalability.

Based on the key findings that arise from the analysis of these partnerships, this paper provides examples of points of action for creating a more enabling environment for business engagement in disaster preparedness, response and recovery.

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Partnering With the Business Sector for Disaster Preparedness, Response, and Recovery

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