This case study highlights how Nestlé creates shared value by adding micronutrients to foods to improve health in impoverished regions, where many suffer from malnutrition. Nestlé approached fortifying some of its most popular foods with micronutrients to improve the health of hundreds of millions of Base of the Pyramid consumers—many of whom suffer from malnutrition.
This case study highlights how creating shared value required deep commitment at every corporate level—from top executives and sales and marketing leaders, to R&D scientists, to business unit managers delivering the product on-the-ground. The case also explores how altering products can create challenges in terms of product design and price, and shows how Nestlé found ways to serve its Base of the Pyramid customers who were both extremely price sensitive and who stood to benefit the most from consuming fortified foods.
