By: Mark Kramer | Founder and Managing Director at FSG | August 5th, 2014

Professor Michael Porter and I are very excited to announce a new executive education course on creating shared value to be offered at Harvard Business School, December 10-12, 2014.  This is the first time that Michael and I—along with other Harvard faculty—will develop and teach a 2 ½ day course on this topic.  The course is intended for senior corporate executives in strategy, operations, and new business development, as well as select leaders from NGOs and government.

While the course is a milestone in itself, it’s also given us the opportunity to write a new set of teaching cases on shared value which will be distributed through the Harvard system to business schools around the country.  The initial set of cases will include Dow Chemical, Walmart, and the Norwegian fertilizer company Yara as examples of shared value at the product, value chain and cluster levels, respectively. We will also develop cases on Novartis in India, Novo Nordisk in China, and Discovery Health in South Africa as more comprehensive examples of shared value that cut across all three levels.  As you read this, the case writing team from Harvard is flying around the world to conduct on-site interviews in Michigan, Arkansas, Norway, Tanzania, Denmark, India and South Africa, which they will supplement with videos and photographs that bring the cases to life. The course will be filmed and archived at the Business School.

Developing these six teaching cases is the first step in the development of a full course curriculum on shared value to be offered at Harvard and, we hope, at leading business schools around the world.  Although there are many examples of shared value that have already been written up in one form or another by FSG, the Initiative, and our global network of Consulting Affiliates, few if any of these write ups have been taken to the depth of a full teaching case, complete with financial data from the company, quantifications of the social impact, and detailed descriptions of the organizational and strategic challenges that shared value can create.  The existing business school cases that have been used to teach shared value already are drawn from a mix of topics in CSR, sustainability and philanthropy.  They may be very good cases about the role of business in society, but they do not present the levels and principles of shared value cleanly, and can easily contribute to the existing confusion among approaches.

Please let your networks know about this upcoming opportunity to study with Professor Porter and me, and to help us pioneer an entirely new shared value curriculum. And please send me your suggestions of additional companies around the world that might serve as subjects for the twenty other teaching cases we hope to develop 2015.

Learn more and apply to attend the Harvard Business School course: “Creating Shared Value Economic Success and Social Impact.”


Jocelyn Fraser's picture

Dear Mark Kramer,

I am currently working with the Sauder School of Business at the University of British Columbia to develop a course on global citizenship for a new executive MBA program in mining that will be launched in 2015.  Within the course we will introduce students the concept of creating shared value and I would be very interested in reading the teaching cases you and Michael Porter are developing, as well as pursuing any opportunities for collaboration, especially related to shared value in the extractives sector.

Thank you and best regards,

Jocelyn Fraser

Meghan Ennes's picture

Hello Jocelyn, thanks for your note. Mark has informed me that after this week's course takes place, the cases will be revised before made available through the HBS case system and available for purchase. Here is a link to the current HBS case library

Thank you! Please let us know if you have any questions. 

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